Why Online Gallery

Own your work, your website
and the people who follow it

Most platforms rent you an audience and keep a share of what you sell. We do the opposite — and we say exactly how.

Start freeWhat it costs
What you keep

The whole amount, every time

Someone buys a piece and the money goes straight to your account. We never sit between you and your buyer, and we never take a share of a sale — not the first one, not the hundredth. We earn from the website, not from your work.

0% commission on every plan
Abstract painting in soft layers
Low Tide, II
Oil on linen · 80 × 100 cm
€ 1.450Buy
€ 1.450 to the artist · € 0 to us
Your own address

A real website, not a profile page

Your name in the address bar, not a slash and a username. Pick one of thirty designs, set your colours and typeface, and your work fills it automatically. Register a domain here, or point one you already own.

yourname.com · included from Plus
saramaas.com
Sara Maas
Painter · Rotterdam
Your audience

A mailing list that is actually yours

People sign up on your site, confirm by e-mail, and land on a list that belongs to you. Write to them with the same block editor we use — drop in the works you want to show and send. Your name is in their inbox, and replies come straight back to you.

Included from Plus · export it any time
Inbox
SSara MaasThree pieces finished this monthAnd one that isn’t working at all
JJonas BergOpen studio, SaturdayCoffee from eleven
LLucía FernándezNew series: SaltMade on the coast last winter
On the wall

They see it hanging before they decide

View in room puts your piece on a wall at the right size, on any device. On an iPhone or iPad augmented reality places the actual work in their actual room — the best answer there is to the question everyone has.

View in room everywhere · AR on iPhone and iPad
80 cm

The difference, in five lines

Not a swipe at anyone — these are simply different business models. Theirs earns when you sell. Ours earns when your website is worth keeping.

Online GalleryElsewhere
Commission on a saleNone30–40% at the big marketplaces
Your own domainYes, from PlusUsually not at all
Mailing listYours, exportableThe platform keeps it
Who the buyer belongs toYouThe platform
Leaving with your audienceExport any timeYou start over

And the rest of it

The things you only notice once you use it every week.

Thirty designs, no template feel

Change the look next month and the whole site follows. Your work stays exactly where it is.

E-mail on your own name

With a domain through us: info@yourname.com and one address you pick yourself, forwarded to the inbox you already use. No second mailbox to check.

Help with the words

Artist statements, descriptions, a newsletter that doesn’t read like a sales pitch. It drafts, you decide — it never publishes on its own.

Workshops in the same place

Dates, spots, sign-ups and payment links on your own site. They book, you get a mail, they get a confirmation.

No spam in your inbox

The contact form filters the printing offers and SEO pitches. Real messages reach you, the rest doesn’t.

Found by people looking at art

Your work shows up in the feed, in search, and beside the 900+ museums, galleries and fairs people browse here.

A new face every day

The artists and artworks pages shuffle daily, so everyone gets a turn at the top and a returning visitor sees something different each time.

Twenty-five guides, free

Pricing, photographing, writing, approaching a gallery. No course to buy at the end of it.

A person reads every profile

New profiles are checked by hand before they go live — so the work around yours is worth standing next to.

Try it with one work

A free account gets you a profile and a place in the feed. Upgrade when you want the website, the domain and the mailing list — not before.

Create your profileSee the website tool
Art in your inbox

What’s worth seeing, once a month

New work from artists we like, exhibitions opening near you, and the occasional story behind a piece. No selling, no daily mail — unsubscribe in one click.

We keep your address to ourselves. Every mail has an unsubscribe link.

Why Online Gallery — your own site, your own audience, 0% commission — AuctionTool.ai